我在學校固定開設一門網路數據分析的課程,也鼓勵學生多考各家平台自己發的證照,由於LINE 在台灣的使用人數不少,所以想來研究看看 LINE 的證照,因此去年詢問 LINE 是否可以讓我報名 LINE Ads Platform 的LINE廣告投手訓練營,但由於我自己學期中也很忙,所以整個課程只有出席一堂,其他內容都是課後看講義補課;以下為此次課程中的心得。 客戶可以自操的LINE廣告類型主要有兩大塊,LINE Ads Platform (LAP) 與官方帳號,前者開發新客、後者維繫關係。兩者皆有共同的追蹤碼 LINE Tag 可以了解轉換及事件,並藉此建立受眾,LAP 也可以埋 utm 碼來追蹤。 LAP LINE 廣告平台的架構與 Google / Facebook 都類似,都是 Campaign / Ad Group / Ad 三個層級,對已經有 Google / Facebook 基礎的學生而言,入門理解不難,預算、走期、受眾、出價、預算等邏輯也大致相同。 由於 LINE 的特性,所以講師建議操作的廣告活動目標與其他平台不太相同,較重視LINE加好友以及App的安裝、互動,操作自動化訊息也很方便。也因為LAP獨有的加好友廣告的關係,所以 LINE推薦自己的行銷漏斗:加入好友(加好友廣告) / 推播訊息互動(官方帳號) / 好友完成購買行動。 對於電商客戶而言,LINE的講師建議找到明星商品 / 爆品做為帶路雞,這與我之前看其他做電商的影片建議類似。今年備課看到一個說法,就是只要發現在任何平台表現好的內容/廣告,就不要去更動,以免影響演算法,我自己在YouTube上面也有同樣經驗,原本成效很好的影片,手賤增加描述後,流量完全消失。所以找到一個爆款明星商品後,維持維持廣告設定不要動,持續投放一直到量沒有可能是一個好的作法。 官方帳號 官方帳號是企業在LINE的門面,在基本設定需要提供詳細資訊,如基本介紹、營業時間、地址、網站等等,讓使用者更容易聯繫店家。 設定歡迎訊息,同時提供圖文選單,可以加速 Call for Action 。設定回應非常重要,包含自動回應(智慧聊天/罐頭訊息)與手動回應。 就 LINE 建議的邏輯,官方帳號用來維繫熟客,促成回購率,與 LAP 帶入新好友功能互補。 媒體的意義 LAP 適合針對習慣使用手機的用戶,如果新媒體成立,透過 LAP 與
Midjourney 或者說 AI Generative Art 應該是2022年藝術界比較大的事情。我覺得這種工具對普羅大眾最大的意義,在於對藝術描寫的學習與認識,透過不同的 prompt,效果馬上可以看見,這真的不是傳統藝術教育容易達到的。
我以下用白衣大士(請合十)來練習不同 Prompt 的效果。我也不是什麼專家,就是練習而已,覺得好玩。
首先,我要有一尊白衣大士:
A beautiful girl wearing a white cloak and riding a flying Chinese Dragon
白衣大士背後怎麼可以沒有月亮?
A beautiful girl wearing a white cloak and riding a flying Chinese Dragon, big Decorative full moon
A beautiful girl wearing a white cloak and riding a flying Chinese Dragon, big Decorative full moon, swirl smoke
A beautiful girl wearing a white cloak and riding a flying Chinese Dragon, big Decorative full moon, swirl smoke, cinematic composition
A beautiful girl wearing a white cloak and riding a flying Chinese Dragon, big Decorative full moon, swirl smoke, cinematic composition, Chinese ink painting
A beautiful girl wearing a white cloak and riding a flying Chinese Dragon, big Decorative full moon, swirl smoke, cinematic composition, Chinese ink painting, epic detailed cinematic background
A beautiful girl with curvy body wearing a white cloak and riding a flying Chinese Dragon, big Decorative full moon, swirl smoke, cinematic composition, Chinese ink painting, epic detailed cinematic background
因為白衣大士通常都是直幅的,所以修改一下,另外加上會增添寶氣的東西
A beautiful girl with curvy body wearing a white cloak and riding a flying Chinese Dragon, big Decorative full moon, swirl smoke, cinematic composition, Chinese ink painting, epic detailed cinematic background, glow crystal, --aspect 9:16
打光很重要,Midjourney 中有很多打光的效果,我這次先用戲劇效果光:
A beautiful girl with curvy body wearing a white cloak and riding a flying Chinese Dragon, big Decorative full moon, swirl smoke, cinematic composition, Chinese ink painting, epic detailed cinematic background, glow crystal, dramatic lighting, --aspect 9:16
A beautiful girl with curvy body wearing a white cloak and riding a flying Chinese Dragon, big Decorative full moon, atmospheric, white swirling smoke::3, white floating smoke, cinematic composition, Chinese ink painting::3, epic detailed cinematic background, glow crystal, dramatic lighting, --aspect 9:16
嘗試看看補一點效果,我增加了極光,並且把時間調成晚上
A beautiful girl with curvy body wearing a white cloak and riding a flying Chinese Dragon, big Decorative full moon, atmospheric, white swirling smoke::3, white floating smoke, cinematic composition, Chinese ink painting::3, epic detailed cinematic background, glow crystal, dramatic lighting, Aurora, Evening, --aspect 9:16
月亮太白了,改成黃色的
A beautiful girl with curvy body wearing a white cloak and riding a flying Chinese Dragon::3, big yellow Decorative full moon::2, atmospheric, white swirling smoke::3, white floating smoke, cinematic composition, Chinese ink painting::3, epic detailed cinematic background, glow crystal, dramatic lighting, --aspect 9:16
除了仙氣,還要金光祥雲
A beautiful girl with curvy body wearing a white cloak and riding a flying Chinese Dragon::3, big yellow Decorative full moon::2, atmospheric, white swirling smoke::3, white floating smoke, golden auspicious clouds, cinematic composition, Chinese ink painting::3, epic detailed cinematic background, glow crystal, dramatic lighting, --aspect 9:16
加上蓮花的意象。在 Midjourney 添加東西越來越多的時候,有些就會融合到其他物件當中
A beautiful girl with curvy body wearing a white cloak and riding a flying Chinese Dragon::3, big yellow Decorative full moon::2, atmospheric, white swirling smoke::3, white floating smoke, golden auspicious clouds, cinematic composition, Chinese ink painting::3, floating lotus flower, epic detailed cinematic background, glow crystal, dramatic lighting, --aspect 9:16
再做點微調,主要是把顏色調整一下,然後時間移到日出
A beautiful girl with curvy body wearing a white cloak and riding a flying Chinese Dragon::3, big yellow Decorative full moon::2, atmospheric, white swirling smoke::2, white floating smoke, golden auspicious clouds::2, cinematic composition, Chinese ink painting::3, floating lotus flower, epic detailed cinematic background, glow crystal, dramatic lighting, sunrise, muted colors, --aspect 9:16
Midjourney 還可以輕易的加上甚至疊加已經存在的風格,例如最流行的 Craig Mullins
A beautiful girl with curvy body wearing a white cloak and riding a flying Chinese Dragon::3, big yellow Decorative full moon::2, atmospheric, white swirling smoke::2, white floating smoke, golden auspicious clouds::2, cinematic composition, Chinese ink painting::3, floating lotus flower, epic detailed cinematic background, glow crystal, dramatic lighting, sunrise, muted colors, by Craig Mullins, --aspect 9:16
A beautiful girl with curvy body wearing a white cloak and riding a flying Chinese Dragon::3, big yellow Decorative full moon::2, atmospheric, white swirling smoke::2, white floating smoke, golden auspicious clouds::2, cinematic composition, Chinese ink painting::3, floating lotus flower, epic detailed cinematic background, glow crystal, dramatic lighting, sunrise, muted colors, by Alex Flores, --aspect 9:16
A beautiful girl with curvy body wearing a white cloak and riding a flying Chinese Dragon::3, big yellow Decorative full moon::2, atmospheric, white swirling smoke::2, white floating smoke, golden auspicious clouds::2, cinematic composition, Chinese ink painting::4, floating lotus flower, epic detailed cinematic background, glow crystal, dramatic lighting, sunrise, muted colors, black and white, by Craig Mullins, --aspect 9:16
看起來左下角的還可以?打算變成結緣 NFT 了(特大誤),可以請 Midjourney 多畫幾個看看。(甲方:「這個風格不錯,你多畫幾組讓我挑!」)說到 NFT,Midjourney 目前的合約是要分紅的,如果你真的拿了作品去發行, Midjourney 說月收入 2 萬美金以上,要求分潤20%。
我覺得左上好像可以拿去結緣(誤),就出大圖吧。如果你都沒有使用過 Midjourney,相信你大概可以知道這個繪製的過程,實際上就跟你學藝術賞析與評論很像,你要能夠說出主題、構圖、光影、質地、時代、風格、氣氛等等,然後再用這些話語當成指令給 AI 去再生,就是一個解構與再結構的過程。對於非設計師或非藝術家而言,我覺得這個過程與意義比「取代設計師」還重要。